AIS Retail Store
Lead Designer
Daksh Goel
Location
Kirti Nagar, New Delhi
Size
1200ft²
Photography
Rahul Sethi
AIS is a retail experience center designed to express the brand’s refined identity through an architectural language of simplicity, precision, and light. The design draws from AIS’s blue and grey palette, translating the brand’s modern and reliable character into a calm yet dynamic spatial experience. Here, the products—windows, doors, and glass systems—take center stage.
Lighting plays a key role, with carefully placed fixtures that illuminate only the products, especially the glass and door systems, creating a dramatic and focused visual effect. This thoughtful use of light enhances textures, highlights transparency, and evokes a sense of intrigue and elegance that draws visitors inward.
The layout is organized into distinct zones shaped by the products themselves, turning each window or door into a spatial element that guides movement and experience. Bay windows are reinterpreted as intimate seating niches, creating comfortable spots for discussion while showcasing the product’s real-life functionality. The architecture remains minimal and intentional, allowing the materials, details, and craftsmanship to take center stage.
A clever system of backlit window displays recreates natural daylight conditions, allowing customers to see how the windows would appear in a real home setting. This thoughtful approach makes the experience both immersive and informative. The result is a refined environment that elevates a functional showroom into a space that sparks curiosity, offers comfort, and inspires a genuine desire to bring AIS products into everyday life.
